Fish D&A offer online advertising, motion graphics and digital design services for agencies, production houses and direct for clients in a variety of discipline and markets. We take your brief and deliver to budget, on time and to a very high standard. We will relentlessly strive to accommodate your needs no matter how large the delivery or how tight the time scales. We can assure you, you wont be disappointed.

Fish D&A was founded in 2010 by Joseph Bedington. Having worked in the Digital industry relatively from its start just before the dot com boom, he has a vast experience of what has been done, what is currently working and always has an eye on whats around the corner. Since Fish D&A has started they have worked for a good handful of big name agencies working on some very high profile blue chip brands and they have established direct relationship with a select handful of successful businesses.












HTML5 Standard Display banners, HTML5 Rich Media Banners, Animated GIFs, and just plain old static banners.

We offer all aspects of digital advertising whether its just a basic Facebook ad or a full blown rich media take over of Youtube, or Out of home LCD screens ads.

With 15 years experience and having worked with some of the UK's biggest online ad spenders, Fish D&A can offer you any thing you require, if your budget is small or large, it will always be on budget, on time, and delivered to the highest quality.

What ever field your business is, we can take your campaign from concept, to design, through to final advertising assets to deliver your message, exactly as you need it.


From html5 animation to video for your website, interactive animation for a conference kiosk, or footage for a rich media video campaign or TV ad, motion graphics is everywhere nowadays.


We use Adobe Animate, After Effects or Premier Video editing to create a bespoke comms offering that meets the needs of your business


Whether it sits at the top of you website or is just needed for a big presentation opening, Fish D&A can offer a clearly messaged and straight to the point animation on what you offer to potential customers and peers, in a way that everyone can understand.

We can provide anything from animated

i-dents for Online Video or TV to interactive touch screen kiosk installations for live events. From projection mapped animations that completely change a venue to complex scientific diagrams that are brought to life.


Creating a new marketing message more often than not expands beyond just digital display advertising and you need your site to reflect the latest marketing strategy.

We offering design services from straight forward website headers to full blown site re-design and from emails to apps.

You will receive clear, current, usable interface design with time considered thinking behind every placement and style that will make you stand out from the rest.

Anything we don't offer doesn't mean we cant do it. Having a large pool of other freelance developers to hand its just a matter of asking.



My name is Joseph Bedington. I’m a freelance motion designer with 16 years design knowledge and experience.

I have extensive knowledge in Online advertising, display ads, OOH, 3rd party platforms (Double Click, Flashtalking & Sizmek), from concept, to design, to build in HTML5, Flash and GIF.


I also create a lot of video work for live exhibitions, websites, facebook, youtube and presentations, using Adobe CC suite.

I also have a reasonable understanding of print design, HTML and actionscript.


Software Skills: Adobe Animate, After Effects, Premier, Photoshop, Illustrator, Fireworks, InDesign, Audition and Muse.



HND in Graphic Design.



ND in Graphic Design.

Mid Cheshire College, Hartford, Cheshire.



11 GCSE passes 5 above

C in English, Math, Art, Design & Communication and Design & Realisation.

St Nicholas RC High School, Northwich, Cheshire.


Full clean UK drivers licence.





Soup December 99 - July 10


My career began 1999 as a Junior Designer with Soup Ltd Norwich. Progressing through the ranks

I became a Senior Designer leading the Sky online advertising team.


During my time at Soup i worked on, Sky, Aviva, Startrite, RBS, Swinton, COI, NTL, Ryvita, Kettlechips and Jordans Cereals, some of which were nominated and won awards from Gramia, EMEE, IVCA and BIMA.

I've produced online advertising campaigns for Sky, RAC, Norwich Union, Fuji lm, Sky, Estée Lauder, Revlon, Innocent, Advent, Virginmoney and Kingsmill.


Freelance July 10 - to present


Since going freelance I have worked with a lot of London based agencies such as Havas, TSL, FCB Inferno, Poke, Foolproof, Bio, Skive, Five by Five, Big Dog, on accounts such as Mercedes, Honda, Orange, Hertz, Guiness, Virgin Media, Converse, Sainsburys, Star Alliance, and The Post Office to name a few.


Voted one of the top 50 freelancers in the UK by The Drum



I have also established direct

working relationships with Eastpak, Napapriji, Orchard Toys, Metfilm School Doddle and Blinkbox and working closely with other freelancers I have been involved with event jobs that have taken me to Boston, San Francisco, Austin SxSW for Converse, and the Paris Motor show for Toyota.




I have two little girls and they takeup most of my free time but when I'm not watching Team Umizumi and braiding hair, I’m a keen bass guitar player and i run an 8 piece party band called Nighttrain, we play to audiences at corporate do's, weddings and parties, near and far!


House renovation and DIY also play a major part in my life and I’m currently doing up a previously unloved 1890s cottage with my wife. This gives me a wider appreciation of all things design, not just graphic.


Other interests include two large tropical  fish tanks at home, mountain biking and water sports although I could do with some practice. I have a big German Shepherd dog called Chewie, that likes to take me for walks and a big kid obsession with Star Wars Lego!!...

Call for a chat on 07515 682 133

or drop an email to



© FishDNA.LTD 2016

Company No - 7235552