Napapriji wanted their above the line print campaign taking into online advertising, using their cleverly artworked scenes along side their classic bags and coats.

Online advertising space doesn't give you the chance to show off such beautifully made images as well a full page print ad can, so the only way to do this was to tease the image in with a slide in, taking it from what looked like the top of a mountain, and finally revealing its actually the top of a sky scraper.

The product shots we're photoshopped to fit the display advertising formats. We used 3 main creative routes across 3 sizes and the banners were translate into French, German and Italian.